A crowdsourced visualisation of a province through the eyes of its citizens


The brief

The Gauteng City-Region Observatory (GCRO) asked Breinstorm Brand Architects (BBA) to initiate a programme that would crowdsource the visualisation of a province through the eyes of its citizens as a form of action research.


The transformation


Conceptualising Urban Gaze

BBA conceptualised Urban Gaze, a documentary photography competition open to all residents of the Gauteng City-Region (GCR) above the age of 18. BBA added the Keyes Art Mile and Fujifilm as partners on the project as secondary sponsors.


Execution and management

The project was geared at opening up the photography space for emerging photographers and creating a database of images to use in the GCRO’s research publications and online platforms. 

BBA managed the competition and exhibition on behalf of the GCRO.


Exhibition

An exhibition of finalists was held at Keyes Art Mile in Rosebank, Johannesburg. The exhibition featured photographs by all the successful entrants, alongside the overall winner and five winners in each of the competition's categories. Together these works offer a fascinating and intimate lens into the places, people and issues that make up the Gauteng City Region.

 

An outstanding showcase of new documentary photography by young, local photographers who capture contemporary stories that are specific to the Gauteng.


Overall winner

Overall winner: Mokone Mphela


Category A: Histories and Futures

Finalist: Alastair Mclachlan

Finalist: Sanet Oberholzer

Winner: Jaco Roets

Finalist: Kamogelo Lebotse


Category B: Place and Movement

Finalist: Alastair Mclachlan

Finalist: Alastair Mclachlan

Finalist: Kirsty Mackay

Winner: Kgao Bonaventure Mashego


Category C: Economy and Economic Life

Winner: Alastair Maclachlan

Finalist: Alastair Maclachlan

Finalist: Mark Lewis

Finalist: Harikrishnan Sasikumar


Category D: Sustainability and the Environment

Winner: Mark Lewis

Finalist: Cebisile Mbonani

Finalist: Alastair Maclachlan

Finalist: Alastair Maclachlan


Category E: A Province and its People

Finalist: Cebisile Mbonani

Finalist: Thandeka Zwane

Finalist: Simon Wolfson

Winner: Thato Mabaso


The validation of purpose

5 categories

For photographers to enter their work into

50

Finalists

15 million+

Residents of the Gauteng City Region


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