Selemela approached Breinstorm Brand Architects (BBA) to build a digital platform for the Selemela Learning Network, a collaboration between Selemela and the Glasswaters Foundation to improve access, quality, equity and relevance of education in Lesotho.

Breinstorm Brand Architects (BBA) was appointed as project managers for Reimagining Heritage, Archives and Museums: Today/Tomorrow, an initiative of the Institut français d’Afrique du Sud (IFAS) / French Institute of South Africa and Embassy of France.

To formalise a business relationship that Tau Tavenga and Edgar Pieterse had been cultivating for many years, Breinstorm Brand Architects (BBA) was asked to conduct a strategic workshop to develop a brand name, visual identity, and website.

The African Climate Foundation tasked Breinstorm Brand Architects (BBA) with developing a brand for their new entity, the New Economy Hub. The brand needed to support its mission to build a new decarbonised economy and a just society for South Africa. It needed to convey a sense of optimism and a positively-framed vision of the future.

Breinstorm Brand Architects (BBA) was appointed by the Department of Sport, Arts and Culture (DSAC) and Ambassador Nosipho Nausca-Jean Jezile as part of a team curating and building the South African Pavilion at the 18th International Architecture Exhibition of La Biennale di Venezia.

Kunste Onbeperk (NPC), under which the Klein Karoo National Arts Festival (KKNK), Klein Karoo Klassique and Teksmark falls, approached Breinstorm Brand Architects (BBA) to provide strategic input on a turnaround strategy, as well as a complete brand refresh.

BBA was tasked with developing an integrated marketing communications process for Aspire Art. We evaluated where the company/brand was and workshopped their purpose together. As we discovered that they play an important role in the arts ecosystem beyond the physical and live auctions they hold, we dropped auctions from the name (Aspire Art Auctions became Aspire Art). 

American Express tasked Breinstorm Brand Architects (BBA) with conceptualising and heading the campaign and execution of the Amex ZA Graphic Arts Challenge. This entailed naming the competition, designing the campaign rollout on the website, overseeing registration and entry mechanisms, designing a social media look and feel, and setting up a content calendar and writing press releases. In addition, the winning artworks were displayed at the Keyes Art Mile in Johannesburg, an exhibition that BBA conceptualised and managed.

The French Embassy and the French Institute in South Africa (IFAS) approached Breinstorm Brand Architects (BBA) to conceptualise and execute a project that would facilitate connections between South Africa and the global North, particularly in the creative industry. From here IQOQO was born – a platform focused on nine creative sectors, namely animation, architecture, design, fashion, film, gaming, museums, visual arts and XR (virtual reality).

Of all the existing online content pertaining to South Africa, very little is available in our indigenous languages.

Moleskin Foundation and Constitution Hill Trust tasked Breinstorm Brand Architects (BBA) with the creation of a brand for a movement to encourage Wikipedia editors to write the South African narrative in indigenous languages.

The Gauteng City-Region Observatory (GCRO) asked Breinstorm Brand Architects (BBA) to initiate a programme that would crowdsource the visualisation of a province through the eyes of its citizens as a form of action research.