AfroCuration

Jul 3

AfroCuration – a movement with the purpose of placing indigenous languages at the heart of education and institutional life.

The brief

Of all the existing online content pertaining to South Africa, very little is available in our indigenous languages.

Moleskin Foundation and Constitution Hill Trust tasked Breinstorm Brand Architects (BBA) with the creation of a brand for a movement to encourage Wikipedia editors to write the South African narrative in indigenous languages.

Hosted by the Moleskine Foundation in partnership with the Constitution Hill Trust, the first-ever AfroCuration event took place on World Teacher’s Day in October 2019.

The transformation

The event

The inaugural AfroCuration event was hosted at Constitution Hill. Educators and learners from across Gauteng came together on the day with a clear mission: to write the stories of the heroes involved in the making of the South African Constitution and publish them online – all in the indigenous languages of Mzansi.

Activities on the day included interactive workshops, prizes for hard-working teams and the opportunity to meet and learn from living history makers such as Justice Edwin Cameron and advocate Dumisa Ntsebeza.

The project

The first 100 Wikipedia entries for the project were created at the event, forming the foundation of a new bank of online knowledge about our country, in our own languages.

The collateral

Collateral designed included newsletters, landing pages, a Quicket page, directional signage, name tags with stickers, theme walls with stubs, branded tote bags, lanyards, etc.