Breinstorm Brand Architects (BBA) was appointed as project managers for Reimagining Heritage, Archives and Museums: Today/Tomorrow, an initiative of the Institut français d’Afrique du Sud (IFAS) / French Institute of South Africa and Embassy of France.

To formalise a business relationship that Tau Tavenga and Edgar Pieterse had been cultivating for many years, Breinstorm Brand Architects (BBA) was asked to conduct a strategic workshop to develop a brand name, visual identity, and website.

The African Climate Foundation tasked Breinstorm Brand Architects (BBA) with developing a brand for their new entity, the New Economy Hub. The brand needed to support its mission to build a new decarbonised economy and a just society for South Africa. It needed to convey a sense of optimism and a positively-framed vision of the future.

American Express tasked Breinstorm Brand Architects (BBA) with conceptualising and heading the campaign and execution of the Amex ZA Graphic Arts Challenge. This entailed naming the competition, designing the campaign rollout on the website, overseeing registration and entry mechanisms, designing a social media look and feel, and setting up a content calendar and writing press releases. In addition, the winning artworks were displayed at the Keyes Art Mile in Johannesburg, an exhibition that BBA conceptualised and managed.

The French Embassy and the French Institute in South Africa (IFAS) approached Breinstorm Brand Architects (BBA) to conceptualise and execute a project that would facilitate connections between South Africa and the global North, particularly in the creative industry. From here IQOQO was born – a platform focused on nine creative sectors, namely animation, architecture, design, fashion, film, gaming, museums, visual arts and XR (virtual reality).

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

The Gauteng City-Region Observatory (GCRO) asked Breinstorm Brand Architects (BBA) to initiate a programme that would crowdsource the visualisation of a province through the eyes of its citizens as a form of action research.