Following the success of the Amex ZA Graphic Arts Challenge, American Express committed to continuing its support of the creative industries in South Africa by sponsoring the quarterly edition of First Thursdays at the Silo District of the V&A Waterfront in Cape Town.

Breinstorm Brand Architects (BBA) was appointed by the Department of Sport, Arts and Culture (DSAC) and Ambassador Nosipho Nausca-Jean Jezile as part of a team curating and building the South African Pavilion at the 18th International Architecture Exhibition of La Biennale di Venezia.

To launch IQOQO to the public, Breinstorm Brand Architects (BBA) conceptualised the IQOQO Sessions: a series of nine talks hosted over three days on 1, 2, 3 August 2023. Each speaker was invited to share their journey to success, including triumphs and adversity. A speaker was chosen from each of the nine key sectors of IQOQO: Milisuthando Bongela (film), Papama Mtwisha (fashion), Lady Skollie (visual arts), Gabi Ngcobo (museums), Nindya Bucktowar (design), Shaakira Jassat (architecture), Nosipho Maketo van den Bragt (animation), Kirstin Lee Grey (XR) and Cukia ‘Sugar’ Kimani (gaming).

Kunste Onbeperk (NPC), under which the Klein Karoo National Arts Festival (KKNK), Klein Karoo Klassique and Teksmark falls, approached Breinstorm Brand Architects (BBA) to provide strategic input on a turnaround strategy, as well as a complete brand refresh.

BBA was tasked with developing an integrated marketing communications process for Aspire Art. We evaluated where the company/brand was and workshopped their purpose together. As we discovered that they play an important role in the arts ecosystem beyond the physical and live auctions they hold, we dropped auctions from the name (Aspire Art Auctions became Aspire Art). 

American Express tasked Breinstorm Brand Architects (BBA) with conceptualising and heading the campaign and execution of the Amex ZA Graphic Arts Challenge. This entailed naming the competition, designing the campaign rollout on the website, overseeing registration and entry mechanisms, designing a social media look and feel, and setting up a content calendar and writing press releases. In addition, the winning artworks were displayed at the Keyes Art Mile in Johannesburg, an exhibition that BBA conceptualised and managed.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

Of all the existing online content pertaining to South Africa, very little is available in our indigenous languages.

Moleskin Foundation and Constitution Hill Trust tasked Breinstorm Brand Architects (BBA) with the creation of a brand for a movement to encourage Wikipedia editors to write the South African narrative in indigenous languages.

The Gauteng City-Region Observatory (GCRO) asked Breinstorm Brand Architects (BBA) to initiate a programme that would crowdsource the visualisation of a province through the eyes of its citizens as a form of action research.

The Gauteng City-Region Observatory (GCRO) asked Breinstorm Brand Architects (BBA) to initiate a programme that would crowdsource the visualisation of a province through the eyes of its citizens as a form of action research.