Following the success of the Amex ZA Graphic Arts Challenge, American Express committed to continuing its support of the creative industries in South Africa by sponsoring the quarterly edition of First Thursdays at the Silo District of the V&A Waterfront in Cape Town.

Selemela approached Breinstorm Brand Architects (BBA) to build a digital platform for the Selemela Learning Network, a collaboration between Selemela and the Glasswaters Foundation to improve access, quality, equity and relevance of education in Lesotho.

Breinstorm Brand Architects (BBA) was appointed as project managers for Reimagining Heritage, Archives and Museums: Today/Tomorrow, an initiative of the Institut français d’Afrique du Sud (IFAS) / French Institute of South Africa and Embassy of France.

The American Chamber of Commerce was established in 1977 and represents the interests of some of the biggest multinational corporations in South Africa. As a dynamic and engaged membership organisation, the Chamber needed a refreshed brand identity that accurately represented its members and its future-forward vision.

To formalise a business relationship that Tau Tavenga and Edgar Pieterse had been cultivating for many years, Breinstorm Brand Architects (BBA) was asked to conduct a strategic workshop to develop a brand name, visual identity, and website.

The African Climate Foundation tasked Breinstorm Brand Architects (BBA) with developing a brand for their new entity, the New Economy Hub. The brand needed to support its mission to build a new decarbonised economy and a just society for South Africa. It needed to convey a sense of optimism and a positively-framed vision of the future.

Breinstorm Brand Architects (BBA) was commissioned by the Office of the Premier of Gauteng Provincial Government to develop a visual language for the work of the Delivery Support Unit. The visual language had to operate within the strict guidelines of the province without looking too bureaucratic. This new look and feel would then be implemented in presentation templates across different departments.

Kunste Onbeperk (NPC), under which the Klein Karoo National Arts Festival (KKNK), Klein Karoo Klassique and Teksmark falls, approached Breinstorm Brand Architects (BBA) to provide strategic input on a turnaround strategy, as well as a complete brand refresh.

BBA was tasked with developing an integrated marketing communications process for Aspire Art. We evaluated where the company/brand was and workshopped their purpose together. As we discovered that they play an important role in the arts ecosystem beyond the physical and live auctions they hold, we dropped auctions from the name (Aspire Art Auctions became Aspire Art). 

American Express tasked Breinstorm Brand Architects (BBA) with conceptualising and heading the campaign and execution of the Amex ZA Graphic Arts Challenge. This entailed naming the competition, designing the campaign rollout on the website, overseeing registration and entry mechanisms, designing a social media look and feel, and setting up a content calendar and writing press releases. In addition, the winning artworks were displayed at the Keyes Art Mile in Johannesburg, an exhibition that BBA conceptualised and managed.

The French Embassy and the French Institute in South Africa (IFAS) approached Breinstorm Brand Architects (BBA) to conceptualise and execute a project that would facilitate connections between South Africa and the global North, particularly in the creative industry. From here IQOQO was born – a platform focused on nine creative sectors, namely animation, architecture, design, fashion, film, gaming, museums, visual arts and XR (virtual reality).

Dr Daphne Lyell is a functional medicine woman. Breinstorm Brand Architects (BBA) provided Dr Lyell with a new visual identity and assisted with setting up the right digital tools to transition her business to an online practice.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.