To formalise a business relationship that Tau Tavenga and Edgar Pieterse had been cultivating for many years, Breinstorm Brand Architects (BBA) was asked to conduct a strategic workshop to develop a brand name, visual identity, and website.

The African Climate Foundation tasked Breinstorm Brand Architects (BBA) with developing a brand for their new entity, the New Economy Hub. The brand needed to support its mission to build a new decarbonised economy and a just society for South Africa. It needed to convey a sense of optimism and a positively-framed vision of the future.

Breinstorm Brand Architects (BBA) was appointed by the Department of Sport, Arts and Culture (DSAC) and Ambassador Nosipho Nausca-Jean Jezile as part of a team curating and building the South African Pavilion at the 18th International Architecture Exhibition of La Biennale di Venezia.

To launch IQOQO to the public, Breinstorm Brand Architects (BBA) conceptualised the IQOQO Sessions: a series of nine talks hosted over three days on 1, 2, 3 August 2023. Each speaker was invited to share their journey to success, including triumphs and adversity. A speaker was chosen from each of the nine key sectors of IQOQO: Milisuthando Bongela (film), Papama Mtwisha (fashion), Lady Skollie (visual arts), Gabi Ngcobo (museums), Nindya Bucktowar (design), Shaakira Jassat (architecture), Nosipho Maketo van den Bragt (animation), Kirstin Lee Grey (XR) and Cukia ‘Sugar’ Kimani (gaming).

The French Embassy and the French Institute in South Africa (IFAS) approached Breinstorm Brand Architects (BBA) to conceptualise and execute a project that would facilitate connections between South Africa and the global North, particularly in the creative industry. From here IQOQO was born – a platform focused on nine creative sectors, namely animation, architecture, design, fashion, film, gaming, museums, visual arts and XR (virtual reality).

It all begins with an idea.

The Gauteng City-Region Observatory (GCRO) asked Breinstorm Brand Architects (BBA) to initiate a programme that would crowdsource the visualisation of a province through the eyes of its citizens as a form of action research.