Mwamba Agri
Mwamba Agri is a Southern African social enterprise dedicated to empowering farmers and farming communities to achieve resilient livelihoods.
This is achieved through Mwamba Agri Impact Sourcing, a platform that connects farmers with reliable and committed corporate buyers. Mwamba collaborates with partners to ensure fair and predictable pricing, provide technical support, offer catalytic financial solutions, and enable ecosystem interventions.
The brief
Yellowwoods tasked us with creating a name and brand identity for their impact sourcing platform. This identity needed to reflect their commitment to sustainable agriculture and uplifting farmers and communities. This included developing a cohesive visual identity through typography, colour palettes, photography, vector elements, and patterns.
The challenge was to craft a globally recognisable brand that resonates with diverse audiences, conveys trust and professionalism, and positions the platform as a leader in ethical and responsible agricultural value chains.
The transformation
Name generation rooted in indigenous meaning
In developing the naming strategy, we drew on our understanding of sustainable agriculture and value chain optimisation. This insight guided us in crafting a name that emphasises the helping hand Mwamba provides.
Design with purpose
Through thoughtful typography, colour, and patterns, we reinforced trust, sustainability, and empowered partnerships, addressing food safety, and brand perception, and fostering value-driven, collaborative relationships.
At home in a family of brands
As Yellowwoods also incorporates entities such as Nando’s, we worked to ensure that the brand pallet and iconography paid subtle homage to these brands while still maintaining a unique and distinct identity.
