Functional Medicine Woman
Dr Daphne Lyell is a functional medicine woman. Breinstorm Brand Architects (BBA) provided Dr Lyell with a new visual identity and assisted with setting up the right digital tools to transition her business to an online practice.
The brief
BBA was asked to help with the transition of Dr Daphne Lyell’s practice from an in-person consultation practice to completely operating online. This included a website build, a visual identity that speaks to Dr Lyell’s healing philosophy and setting up a streamlined and easy way for clients to book and pay for virtual sessions.
The transformation
Website design and build
BBA helped Dr Lyell to identify and set up the right tools to allow patients to seamlessly book and pay for virtual sessions directly from her website.
Brand identity
Dr Lyell received a new brand identity and visual look and feel that was rolled out on her new website and as social media templates.
Purposeful design
The new visual identity is rooted in the style of drawings from medicine books centuries ago, with a colour palette that speaks to health, vitality and nature.
The validation of purpose
“Dear Breinstorm team, you far outdid my wildest expectations. You took my brand from bland to beautifully aligned with what I stand for and what I dream of bringing into the world. The images and symbols that weave through my site feel professional yet wonderfully wild and witchy at the same time. Being an integrative doctor, the language is the marriage of opposites and I totally love how you managed to portray it.”
- Dr Daphne Lyell