IQOQO Sessions

Arts & CultureDesign & ArchitectureNot-for-ProfitProfessional ServicesTechnologyFashion & Beauty

Aug 24

What does it take to make it in the creative industries in South Africa?
Nine talented professionals shared their stories.

The brief

To launch IQOQO to the public, Breinstorm Brand Architects (BBA) conceptualised the IQOQO Sessions: a series of nine talks hosted over three days on 1, 2, 3 August 2023. Each speaker was invited to share their journey to success, including triumphs and adversity. A speaker was chosen from each of the nine key sectors of IQOQO: Milisuthando Bongela (film), Papama Mtwisha (fashion), Lady Skollie (visual arts), Gabi Ngcobo (museums), Nindya Bucktowar (design), Shaakira Jassat (architecture), Nosipho Maketo van den Bragt (animation), Kirstin Lee Grey (XR) and Cukia ‘Sugar’ Kimani (gaming).

The IQOQO Sessions were hosted inside True Design, Keyes Art Mile, Rosebank as a satellite event of the Joburg Decor and Design Week. Shandukani O. Mulaudzi served as MC and facilitator.

The transformation

An innovative platform launch

The IQOQO Sessions speakers exemplified what IQOQO as a platform aims to achieve, allowing us to launch IQOQO by showing the public what the project is about, instead of just telling.

Interactive storytelling

Each speaker gave an overview of their journey and achievements to date, which was followed by an interactive Q&A session led by Shandukani O. Mulaudzi. This allowed the audience to engage with each speaker and learn from them.

Cleverly packaged content

To continue telling these stories, short 60” social media reels and long-form stories on IQOQO.org have been developed, to allow those who weren’t at the event to also engage with these inspiring journeys.