Following the success of the Amex ZA Graphic Arts Challenge, American Express committed to continuing its support of the creative industries in South Africa by sponsoring the quarterly edition of First Thursdays at the Silo District of the V&A Waterfront in Cape Town.

The American Chamber of Commerce was established in 1977 and represents the interests of some of the biggest multinational corporations in South Africa. As a dynamic and engaged membership organisation, the Chamber needed a refreshed brand identity that accurately represented its members and its future-forward vision.

Breinstorm Brand Architects (BBA) was appointed by the Department of Sport, Arts and Culture (DSAC) and Ambassador Nosipho Nausca-Jean Jezile as part of a team curating and building the South African Pavilion at the 18th International Architecture Exhibition of La Biennale di Venezia.

Kunste Onbeperk (NPC), under which the Klein Karoo National Arts Festival (KKNK), Klein Karoo Klassique and Teksmark falls, approached Breinstorm Brand Architects (BBA) to provide strategic input on a turnaround strategy, as well as a complete brand refresh.

It all begins with an idea.

It all begins with an idea.

The Gauteng City-Region Observatory (GCRO) asked Breinstorm Brand Architects (BBA) to initiate a programme that would crowdsource the visualisation of a province through the eyes of its citizens as a form of action research.