Krugerrand
The Krugerrand shows its mettle
In 2017, the world's most popular collectable gold coin celebrated its 50th birthday. The coin, which traces back to 1967 has had a profound impact on South Africa both pre and post-apartheid.
The brief
In 2017, the Krugerrand celebrated its Golden Jubilee, marking 50 years as the undisputed leader in the global gold coin market. The South African Mint marked this occasion with a new fine silver and platinum range and new sizes in the traditional gold range. To further commemorate the 50th anniversary, the SA Mint has also launched a series of chic limited edition fashion accessories featuring bracelets, scarfs, and lapel pins.
Breinstorm was appointed to design a coffee table book detailing the definitive history of the Krugerrand. Published by the South African Mint and Rand Refinery, the book highlighted the South African Mint’s specially designed Krugerrand stand that was showcased at the 2017 World Money Fair in Berlin.
The book is casebound with Kashgar cover material with debossed and soft-touch machine varnished details. Inside, divider pages feature rose gold metallic details that match the gold hue of the Krugerrand.
The transformation
The 50th-anniversary gala dinner
A formal dinner, hosted at Berlin’s BOLLE Festsäle, was a celebration of South African food, wine and music.
Jazzing it up!
A true symbol of South Africa and a global icon, Abdullah Ibrahim, mesmerised gala dinner guests with a peerless performance.
A Madiba-inspired menu
The menu was designed by Xoliswa Ndoyiya, Nelson Mandela’s personal chef, and included some of Madiba’s personal favourites.
50 year Krugerrand coffee table book
The showcase of cleverness
Design that meets the gold standard.
World Money Fair stand
Curated artworks
Cocktail event
Designer pieces
Gala event
“South Africans who are united by their shared love of the Krugerrands can now collect limited edition accessories and coins to celebrate their pride... ”
Tumi Tsehlo, Managing Director, SA Mint
The validation of purpose
92%
The coin is gold alloy featuring 92% 22-Karat gold.
1967
The first Krugerrand was released in 1967.
50
Krugerrands, one for each year, were showcased at the 2017 World Money Fair in Berlin.