Asseteq
Asseteq is a management consulting firm. Through their digitised solutions, they help their clients to optimise their internal processes and equip them with the systems and structure to manage their programmes, projects and infrastructure assets more efficiently and effectively.
The brief
Asseteq approached Breinstorm Brand Architects (BBA) for a new visual identity, brand strategy, and corporate profile that would aid in helping sell their tech solutions to other businesses (B2B). We were tasked with clarifying what they do and how they do it, in much simpler terms, across all communication channels.
The transformation
Brand positioning and core messaging framework
Development of a clear and concise brand voice and positioning statement, that serves as the cornerstone for all key communication of Asseteq.
Logo development
Developing a new logo that is indicative of tech that can disrupt the way South Africans do business.
Branding development
Developing a brand CI and executions in line with this CI, including corporate profiles, letterheads, stationary and merchandising items.
